: Platforms are "collapsing the gap" between watching and doing. Features like real-time sports betting, live voting during award shows (like the Golden Globes), and shoppable video —where you can buy an actor's outfit directly from the screen—are becoming standard. AI and the Search for Authenticity
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2026 M&E trends: simplicity, authenticity, and the rise of ... - EY : Platforms are "collapsing the gap" between watching
Artificial Intelligence has moved from a novelty to "core media infrastructure". usa matureporn video