: The company is aggressively building team wear stock and recently signed a major deal with a large U.S. youth football club (4,000 players).
The company reported a "strong year-end performance" despite currency effects and continued high investment levels.
The recently released its Annual and Sustainability Report for 2025 and its Interim Report for Q1 2026 . Despite a demanding market marked by geopolitical uncertainty and currency fluctuations, the company exceeded SEK 10 billion in annual sales for the first time in 2025. Financial Performance Highlights (2025 – Q1 2026) new wave
: SEK 1,262.3 million (down from SEK 1,577.2 million in 2024). Profit for the Year : SEK 880.0 million. Earnings per Share : SEK 6.63. Q1 2026 Interim Results : Released on April 23, 2026 .
: The Integrated 2025 Report highlights transparency in global value chains, focusing on climate impact and social responsibility. : The company is aggressively building team wear
The company operates across three segments: , Sports & Leisure , and Gifts & Home Furnishing . 2025 Full-Year Performance : Net Sales : Exceeded SEK 10 billion.
: The Craft brand is performing exceptionally well and plans to launch into indoor sports (handball, volleyball) within the coming year. Future Outlook The recently released its Annual and Sustainability Report
: New high-robotics systems with automatic picking are being rolled out in the Netherlands to optimize the European distribution system.
: The company is aggressively building team wear stock and recently signed a major deal with a large U.S. youth football club (4,000 players).
The company reported a "strong year-end performance" despite currency effects and continued high investment levels.
The recently released its Annual and Sustainability Report for 2025 and its Interim Report for Q1 2026 . Despite a demanding market marked by geopolitical uncertainty and currency fluctuations, the company exceeded SEK 10 billion in annual sales for the first time in 2025. Financial Performance Highlights (2025 – Q1 2026)
: SEK 1,262.3 million (down from SEK 1,577.2 million in 2024). Profit for the Year : SEK 880.0 million. Earnings per Share : SEK 6.63. Q1 2026 Interim Results : Released on April 23, 2026 .
: The Integrated 2025 Report highlights transparency in global value chains, focusing on climate impact and social responsibility.
The company operates across three segments: , Sports & Leisure , and Gifts & Home Furnishing . 2025 Full-Year Performance : Net Sales : Exceeded SEK 10 billion.
: The Craft brand is performing exceptionally well and plans to launch into indoor sports (handball, volleyball) within the coming year. Future Outlook
: New high-robotics systems with automatic picking are being rolled out in the Netherlands to optimize the European distribution system.