Reports often focus on the site’s security and backend infrastructure:
Recent research highlights Macy’s digital transformation strategy , which aimed for $10 billion in online revenue by 2023 by integrating a third-party merchant platform. macys com
Academic and business papers regarding generally focus on its role in the company's "Polaris" turnaround strategy, its digital transformation, and historical cybersecurity challenges. Academic & Case Study Perspectives Reports often focus on the site’s security and
A case study by Striim explains how Macy’s uses real-time data integration and Google Cloud to modernize its online platform and improve customer experiences. Customer & Administrative Documentation Paperless Terms and Conditions - Macy's its digital transformation
Security analysts published findings on a breach where unauthorized computer code was added to macys.com's checkout and wallet pages to capture customer credit card information.
A Boston University paper explores experimental digital strategies like a "Virtual Closet" to attract millennial shoppers by leveraging physical store data for online profiles.