Great | Leads By Michael Masterson Pdf

Distract the reader from the fact that you're selling something. 6. The Story Lead (Most Indirect)

Use the Customer Awareness Scale to see where your reader stands.

If they're cold, go indirect (Story/Secret). If they're warm, go direct (Offer/Promise). Great Leads by Michael Masterson Pdf

The audience is "Problem Aware" but doesn't know your specific solution yet.

Mastering the First 500 Words: Lessons from Michael Masterson’s "Great Leads" Distract the reader from the fact that you're

Masterson identifies six archetypal leads, ranging from (best for people who know you) to Indirect (best for skeptics or cold audiences). 1. The Offer Lead (Most Direct)

The audience is "Product Aware." They know what you sell but need a reason to choose you. How it works: Open with your biggest claim or benefit. Key Tip: Ensure the promise is bold but credible. 3. The Problem-Solution Lead If they're cold, go indirect (Story/Secret)

Use a narrative (biography, testimonial, or history) to engage emotions.