Buying Lists For Direct Mail Official

Your own internal data of existing customers and past leads. These typically yield the highest response rates (5–15%) because the audience is already familiar with your brand.

Targets individuals during major life events, such as New Movers or New Homeowners , who typically spend 5–10x more in their first six months of residence. buying lists for direct mail

Sends mail to every household on a specific carrier route without needing individual names. Ideal for local businesses like restaurants or dentists seeking the lowest postage rates (~$0.247 per piece). Top Providers for 2026 An Interview with Paul Bobnak on Modern Direct Mail - Lob Your own internal data of existing customers and past leads