Buy War Bonds Poster -

Posters often contrasted the "easy" sacrifice of buying a bond with the "ultimate" sacrifice of soldiers, effectively shaming the viewer into contributing.

Posters were the primary vehicle for these "War Loan Drives," using several distinct strategies to drive sales: buy war bonds poster

Images of children in the "shadow" of fascism, such as Lawrence Smith’s "Don't Let that Shadow Touch Them," leveraged fear and protective instincts. Posters often contrasted the "easy" sacrifice of buying