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Ensure the banner file size is small (under 150KB) to allow for fast loading. 3. Optimization and Strategy

Usually placed at the top of a webpage, below the header, or at the bottom, offering high visibility. Ensure the banner file size is small (under

If using GIF, keep animation simple to avoid distracting the user from the message. Provide a list of best ad networks for this format? Discuss ad copy strategies to improve CTR? Google Display Ad Size Guide & Free Templates - Figma If using GIF, keep animation simple to avoid

Include a button or text that clearly tells users what to do (e.g., "Click Here," "Learn More," "Sign Up"). Google Display Ad Size Guide & Free Templates

Test different colors, CTAs, and images to see which version produces the best CTR.

Use colors that stand out against the website background to draw attention.

Position the ad on high-traffic areas of the website to maximize visibility. 4. Technical Specifications Supported Formats: JPG, PNG, GIF, or HTML5.