Writing for the web is different from academic writing. Keep it user-friendly:

: Use descriptive subheadings to break up large blocks of text, making it easy for readers to scan.

: Aim for 2–3 sentences per paragraph to prevent "walls of text".

: Use words and phrases your audience is likely to search for.

To help people find your post through search engines like Google:

: Grab attention immediately with a clear title.